The future marketer needs to combine marketing and creative skills with an understanding of real-time technology. marketing team has data scientists, engineers, developers and user experience experts, who work together in small project teams to try and create growth. This is a radical change from the way traditional marketing departments work.
Read More →Digital marketing has also greatly increased relevancy. Messages can be targeted with a laser focus to very specific groups offering them relevant content. Marketers need to update their functional and technical skills in order to make the most of these fast-moving and highly relevant campaigns through digital.
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