Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

500+ Students Enrolled
4.4 Rating (325) Ratings

What You'll Learn

  • Learn Increase your sales, traffic, and brand recognition using the power of digital content.
  • Learn Understand the cognitive buying journey and how your content can inspire people to take action.
  • Learn Use valuable content to grow your email list and build an effective sales funnel.
  • Learn Grow a business from scratch or build upon your existing strategy.
  • Learn Optimize your website for content marketing and drive profitable user action.
  • Learn Generate an endless stream of valuable content by repurposing what you've already created.

Course Content

  • A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
  • Mapping to Buyer Personas and Journeys
  • Developing Personas
  • Developing Your Brand Voice
  • Brainstorm
  • Types of Content
  • Content Mix
  • The Content Food Groups
  • Editorial Calendars
  • Hiring/Team Positions
  • Outlines
  • Editing Your Content
  • The Three R’s of Content Marketing
  • Content Design
  • Content Repositories
  • Content Alerts and Strategy Docs
  • Promotion
  • The Content ROI Mystery
  • Metrics for Different Kinds of Content
Web Development

  This Course includes

  Tutorials

  Articles, Videos

  Full Time Lectures

  Real Scenarios

  Project Work

  Certification of Completion

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