Adword Expert

Ad Words, is one of the most effective platforms for driving sales To become experts in Google ad words one can need to build strong foundation in ad words. It covers topics like the benefits of online advertising,.

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What You'll Learn

  • Learn Increase your sales, traffic, and brand recognition using the power of digital content
  • Learn Understand the cognitive buying journey and how your content can inspire people to take action
  • Learn Use valuable content to grow your email list and build an effective sales funnel
  • Learn Grow a business from scratch or build upon your existing strategy
  • Learn Optimize your website for content marketing and drive profitable user action
  • Learn Generate an endless stream of valuable content by repurposing what you've already created

Course Content

  • A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
  • Mapping to Buyer Personas and Journeys
  • Developing Personas
  • Developing Your Brand Voice
  • Brainstorm
  • Types of Content
  • Content Mix
  • The Content Food Groups
  • Editorial Calendars
  • Hiring/Team Positions
  • Outlines
  • Editing Your Content
  • The Three R’s of Content Marketing
  • Content Design
  • Content Repositories
  • Content Alerts and Strategy Docs
  • Promotion
  • The Content ROI Mystery
  • Metrics for Different Kinds of Content
Web Development

  This Course includes

  Tutorials

  Articles, Videos

  Full Time Lectures

  Real Scenarios

  Project Work

  Certification of Completion

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