Branding

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

500+ Students Enrolled
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What You'll Learn

  • Learn Top techniques and the key secrets to standing out in digital marketing.
  • Learn Learn from our experience of what works and what doesn't on the multiple marketing, search and social channels.
  • Learn Drastically improve your chances of raising the profile of your brand and company.

Course Content

  • A study of basic marketing that integrates learning from finance, accounting,management and economics as applied to actual products in the marketplace. Students are given specific brand assignments and are to think and decide like real-life marketing professionals. Heavy emphasis is given to group dynamics.
  • Know and understand the basics of Brand Management.
  • . Appreciate the importance of the Brand in over-all marketing and corporate strategyand understand its power and dynamics.
  • Integrate the concepts/techniques learned in the analysis of relevant case studiesand in the preparation of a project paper.

  • BRAND AND BRAND MANAGEMENT

  • What is a Brand
  • Roles of Brands
  • Brand Equity
  • How Awareness Works to Help the Brand
  • How to Achieve Awareness

  • Identifying and Establishing Brand Positioning & Values

  • Customer-Based Brand Equity Mode
  • Choosing Brand Elements to Build Brand Equity
  • The Name, Symbol and Slogan
  • Designing Marketing Programs
  • Brand Strategies for Leaders, Challengers, Followers and Nichers
  • New Products, Brand Extensions and Multibrands
  • Managing Brands Over Time
Web Development

  This Course includes

  Tutorials

  Articles, Videos

  Full Time Lectures

  Real Scenarios

  Project Work

  Certification of Completion

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