Digital Marketing Foundation

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

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What You'll Learn

  • Learn Understand the basic principles and concepts on which digital marketing is built.
  • Learn Learn about customer Journey & how to create buyer personas.
  • Learn Learn about the foundations of SEO, Social Media Marketing, Display Advertising, Email marketing and more.
  • Learn Learn Tips & Tricks to excel your all types of digital marketing campaigns.
  • Learn Understand the difference between Inbound and Outbound Marketing and how to apply them.
  • Learn Learn better decision making about marketing your business.

Course Content

  • Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing Strategy
  • Types of Digital Marketing – Organic & Paid
  • Digital Marketing VS Traditional Marketing
  • How is it different from traditional marketing?
  • OI between Digital and traditional marketing?
  • What is a website
  • Types of websites?
  • Static Website
  • Dynamic Website
  • E-Commerce Website
  • Domain Booking
  • Web Hosting Purchase
  • Website Architecture
  • Blogger
  • WordPress
  • Keyword Analysis
  • Keyword Competition
Web Development

  This Course includes

  Tutorials

  Articles, Videos

  Full Time Lectures

  Real Scenarios

  Project Work

  Certification of Completion

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